Which architectural concept aims to retain cultural identities within contemporary design?

The architectural concept that aims to retain cultural identities within contemporary design is Critical Regionalism. This approach acknowledges the importance of a building's geographical context and cultural heritage while integrating modern techniques and aesthetics. Advocates of Critical Regionalism argue for architecture that responds to local climate, traditions, and social practices, ultimately fostering a sense of place and identity that resonates with the community.

By drawing upon local materials, styles, and cultural narratives, Critical Regionalism seeks to create spaces that are reflective of their surroundings rather than purely imitative of global trends. This enhances the uniqueness of each project, allowing it to embody the character and values of its locale while still engaging with contemporary architectural language.

In contrast, while other movements like Deconstruction and Postmodernism might explore fragmentation or pastiche, they do not specifically prioritize the retention of local cultural identities in the same manner as Critical Regionalism. The International Style, on the other hand, emphasizes a universal approach to design that often overlooks local traditions and environmental considerations.